Abbie Hughes - Badass.gal #badassgal — #512
**Abbie Hughes**

A machine when it comes to copywriting! Abbie is a versatile writer and a believer that long copy isn't dead! A 2020 graduate Abbie finished with a First Class Honours Degree in Creative Advertising from Leeds Arts University.

Abbie also loves a bit of strategy and research, starting all ideas with a concrete insight.

She had great success competing in School of Thought Leeds, doing quick turn around briefs for 12 weeks (including through lockdown)!

At the moment she's enjoying her placement with Atomic London, which she won at the end of university.

A good character to have in the office, any agency would benefit from having Abbie's work ethic.
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#512 Abbie Hughes

October 1, 2020

A machine when it comes to copywriting! Abbie is a versatile writer and a believer that long copy isn't dead! A 2020 graduate Abbie finished with a First Class Honours Degree in Creative Advertising from Leeds Arts University.

Abbie also loves a bit of strategy and research, starting all ideas with a concrete insight.

She had great success competing in School of Thought Leeds, doing quick turn around briefs for 12 weeks (including through lockdown)!

At the moment she's enjoying her placement with Atomic London, which she won at the end of university.

A good character to have in the office, any agency would benefit from having Abbie's work ethic.

Website
The-Dots
LinkedIn
Insta

Lydia Rylance Murdoch - Badass.Gal #badassgal — #511
Lydia Rylance Murdoch

Lydia just finished her Creative Advertising MSc at Napier University. Along the way, she's created some incredible campaigns close to her heart and was selected as a D&AD New Blood "One to Watch" and shortlisted in several competitions (The Nods Student award, Led By Donkeys Billboard competition, and the Creative Conscience Awards). She has a silver tongue and a heart of gold - my favourite badass gal.
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The-Dots
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#511 Lydia Rylance Murdoch

October 1, 2020

Lydia just finished her Creative Advertising MSc at Napier University. Along the way, she's created some incredible campaigns close to her heart and was selected as a D&AD New Blood "One to Watch" and shortlisted in several competitions (The Nods Student award, Led By Donkeys Billboard competition, and the Creative Conscience Awards). She has a silver tongue and a heart of gold - my favourite badass gal.

Website
The-Dots
LinkedIn
Twitter

Charlotte Alford - Badass Gal — #510 C
harlotte Alford

Charlotte is a D&AD Yellow Pencil winning Creative Strategist with a Masters in Advertising. She is the queen of insights and her work has also earned her a Nods Award and Creative Conscience nomination, as well as being featured in Teen Vogue, Design Week and AdsOfTheWorld.

Outside of her professional career Charlotte is extremely adventurous and has travelled the world in her car with an ugly doll called Mags. Charlotte is a caring person who takes the time to mentor and help others and truly wants to learn from other people and other cultures.
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The-Dots
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#510 Charlotte Alford

September 24, 2020

Charlotte is a D&AD Yellow Pencil winning Creative Strategist with a Masters in Advertising. She is the queen of insights and her work has also earned her a Nods Award and Creative Conscience nomination, as well as being featured in Teen Vogue, Design Week and AdsOfTheWorld.

Outside of her professional career Charlotte is extremely adventurous and has travelled the world in her car with an ugly doll called Mags. Charlotte is a caring person who takes the time to mentor and help others and truly wants to learn from other people and other cultures.

Website
The-Dots
LinkedIn
Insta

Youmna Hazzaa - Badass Gal — #509
**Youmna Hazzaa**

Youmna is an Egyptian hybrid creative who grew up all around the world. This has made her extremely empathetic, interested in all things new and different, as well as an extrovert who survives by being around people. (Seriously, don't leave her alone.)

Youmna is currently living in Edinburgh and continuing to survive '2020'. She graduated from her Master's in Creative Advertising, won 2 D&AD New Blood Pencils, won a Creative Conscious Award, and won Cream Collective 2020 all under the pandemic.

She's won her first pitch and got an advert on STV for Blood Cancer UK before even graduating - that says it all, doesn't it?
She's also been featured in Campaign Magazine and Ads of the World.

Aside from advertising, Youmna loves music, films, art, photography, interior design.. and singing in the car.

"Youmna is a crazy ball of energy that's always ahead of the game and thinking of the next big thing." - Elise, Creative at BBDO.

"Hard-working, exciting, up, and coming creative. Recent winner of two D&AD young blood pencils, although she never mentions it! Genuinely great fun to work with." - Neil Gilmartin, Head of Creative at STV.
Website
The-Dots
LinkedIn
Twitter
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#509 Youmna Hazzaa

September 24, 2020

Youmna is an Egyptian hybrid creative who grew up all around the world. This has made her extremely empathetic, interested in all things new and different, as well as an extrovert who survives by being around people. (Seriously, don't leave her alone.)

Youmna is currently living in Edinburgh and continuing to survive '2020'. She graduated from her Master's in Creative Advertising, won 2 D&AD New Blood Pencils, won a Creative Conscious Award, and won Cream Collective 2020 all under the pandemic.

She's won her first pitch and got an advert on STV for Blood Cancer UK before even graduating - that says it all, doesn't it?
She's also been featured in Campaign Magazine and Ads of the World.

Aside from advertising, Youmna loves music, films, art, photography, interior design.. and singing in the car.

"Youmna is a crazy ball of energy that's always ahead of the game and thinking of the next big thing." - Elise, Creative at BBDO.

"Hard-working, exciting, up, and coming creative. Recent winner of two D&AD young blood pencils, although she never mentions it! Genuinely great fun to work with." - Neil Gilmartin, Head of Creative at STV.

Website
The-Dots
LinkedIn
Twitter
Insta

Anayis Der Hakopian - Badass.Gal — #507
**Anayis Der Hakopian**

Anayis is a fiercely dedicated and unique animator and the hardest working person I've ever met. Always ready to try new things and create quirky and emotional story driven work; she's set to start at the RCA this month in MA Narrative Animation. On top of helping support her family and creating personal work, Anayis is always looking for commissions and new ways to support her fellow animators, students and graduates. Over the last two years Anayis has established and maintained a community for Middlesex University Animation students past and present called MDX_SAGA, and has recently been in charge of organising and curating a screening of student work before every film at the Alexandra Palace drive-in by Rooftop Film Club. She has been continually generous, outgoing and kind towards her peers and contemporaries, and deserves much more recognition for the work she puts in for others.
Website
The Dots
LinkedIn
Twitter
Insta
Vimeo

#507 Anayis Der Hakopian

September 17, 2020

Anayis is a fiercely dedicated and unique animator and the hardest working person I've ever met. Always ready to try new things and create quirky and emotional story driven work; she's set to start at the RCA this month in MA Narrative Animation. On top of helping support her family and creating personal work, Anayis is always looking for commissions and new ways to support her fellow animators, students and graduates. Over the last two years Anayis has established and maintained a community for Middlesex University Animation students past and present called MDX_SAGA, and has recently been in charge of organising and curating a screening of student work before every film at the Alexandra Palace drive-in by Rooftop Film Club. She has been continually generous, outgoing and kind towards her peers and contemporaries, and deserves much more recognition for the work she puts in for others.

Website
The Dots
LinkedIn
Twitter
Insta
Vimeo

Rhianne Hicks - Badass Gal — #506
**Rhianne Hicks**

Rhianne is a designer at Bloom London, where she focuses on packaging and brand identity led design. During her year in industry with the University of Leeds, Rhianne managed to wiggle her way into some incredible London agencies such as Design Bridge, Elmwood and Free the Birds before joining Bloom full time with a first class honours under her belt. She has been lucky to work on some amazing clients so far such as Dove, McVities, Robinsons, and Johnnie Walker to name a few. Although having a passion for pack, she believes identity-led design is paramount to the success of any brand, and strives for a holistic approach in any design challenge. Rhianne’s design journey has been full of crazy talented badass gals. She can’t wait to see them all smashing that glass ceiling in positions of leadership in a bright, female-focused future for design.
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#506 Rhianne Hicks

September 17, 2020

Rhianne is a designer at Bloom London, where she focuses on packaging and brand identity led design. During her year in industry with the University of Leeds, Rhianne managed to wiggle her way into some incredible London agencies such as Design Bridge, Elmwood and Free the Birds before joining Bloom full time with a first class honours under her belt. She has been lucky to work on some amazing clients so far such as Dove, McVities, Robinsons, and Johnnie Walker to name a few. Although having a passion for pack, she believes identity-led design is paramount to the success of any brand, and strives for a holistic approach in any design challenge. Rhianne’s design journey has been full of crazy talented badass gals. She can’t wait to see them all smashing that glass ceiling in positions of leadership in a bright, female-focused future for design.

Website
LinkedIn
Insta

Lucy Donagh - Badass Gal — #505
**Lucy Donagh**

Lucy is a Welsh, Gen Z creative living in London, with experience in strategy. After graduating with a first-class honours in 2019, she received a D&AD One to Watch along with a YCN award and two Creative Conscience nominations.
Since then she has won a D&AD yellow pencil for the (i) campaign that she made with Charlotte Alford and gone viral with a Spotify application. She has been featured in Teen Vogue, DesignWeek and AdsOfTheWorld twice, and has also had an article published in Little Black Book.
This girls hustle is unlike anyone I know! Lucy is always looking to build others up and offers a helping hand no matter how busy she is. From insights to video-editing, there is nothing this gal can't do!
Website
LinkedIn
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#505 Lucy Donagh

September 10, 2020

Lucy is a Welsh, Gen Z creative living in London, with experience in strategy. After graduating with a first-class honours in 2019, she received a D&AD One to Watch along with a YCN award and two Creative Conscience nominations.

Since then she has won a D&AD yellow pencil for the (i) campaign that she made with Charlotte Alford and gone viral with a Spotify application. She has been featured in Teen Vogue, DesignWeek and AdsOfTheWorld twice, and has also had an article published in Little Black Book.

This girls hustle is unlike anyone I know! Lucy is always looking to build others up and offers a helping hand no matter how busy she is. From insights to video-editing, there is nothing this gal can't do!

Website
LinkedIn
Insta

Becky Holmes - Badass Gal — #504
**Becky Holmes**

Becky couldn’t wait until she’d graduated to begin her career in design, so she started it whilst she was at Uni. Setting up a small independent design practice called smokytoast with a friend during her placement year, she quickly gained a wide array of clients from the dating app Tinder, to a sustainability-conscious clothing company that sources materials from Italy. She never wants to focus on one part of design, and instead enjoys the entire process from concept creation to sourcing a supplier for window stickers. She likes to help any kind of business and prides herself on her ability to adapt to any industry be it food and drink start-ups or multi-national financial services.

More recently she has taken steps towards her dream of helping conserve nature, by beginning a degree in Wildlife Conservation. Alongside this degree she is passionate about keeping her design skills alive by working pro-bono for a selection of charities that need design help. Finally, she is also one of the founding Trustees of a grant-making charitable foundation set-up to fund worthwhile causes within Wildlife Conservation.
Website
LinkedIn

#504 Becky Holmes

September 10, 2020

Becky couldn’t wait until she’d graduated to begin her career in design, so she started it whilst she was at Uni. Setting up a small independent design practice called smokytoast with a friend during her placement year, she quickly gained a wide array of clients from the dating app Tinder, to a sustainability-conscious clothing company that sources materials from Italy. She never wants to focus on one part of design, and instead enjoys the entire process from concept creation to sourcing a supplier for window stickers. She likes to help any kind of business and prides herself on her ability to adapt to any industry be it food and drink start-ups or multi-national financial services.

More recently she has taken steps towards her dream of helping conserve nature, by beginning a degree in Wildlife Conservation. Alongside this degree she is passionate about keeping her design skills alive by working pro-bono for a selection of charities that need design help. Finally, she is also one of the founding Trustees of a grant-making charitable foundation set-up to fund worthwhile causes within Wildlife Conservation.

Website
LinkedIn

Robyn Walker - Badass Gal — #503
Robyn Walker

It is fate that brought Robyn into the world of design. When she was 17, her teacher took her to the side to tell her she shouldn’t study Psychology, she should instead use her incredible talent and undertake a degree in the design field. She then last minute changed her degree to Product Design, and spent 3 years acing both the mathematical and the artistic aspects of product design. During her placement year she worked in merchandising at L’Oreal and she was so successful that part way through her final year she was asked to work full-time as soon as she graduated.

Making the leap to London she worked in Visual Merchandising for a few years, until her artistic side got the better of her and she decided to quit and pursue a role where she could have more creative freedom and utilise her artistic skillset paired with her commercial mindset. She now works as the Senior Designer at Wunder2, where she manages her own Junior Designer and gets to lead the design of entire makeup ranges and re-brands. As well as this, in her spare time she enjoys painting and regularly receives commissions for anything from huge abstract canvases to small intricate drawings.
LinkedIn

#503 Robyn Walker

September 10, 2020

It is fate that brought Robyn into the world of design. When she was 17, her teacher took her to the side to tell her she shouldn’t study Psychology, she should instead use her incredible talent and undertake a degree in the design field. She then last minute changed her degree to Product Design, and spent 3 years acing both the mathematical and the artistic aspects of product design. During her placement year she worked in merchandising at L’Oreal and she was so successful that part way through her final year she was asked to work full-time as soon as she graduated.

Making the leap to London she worked in Visual Merchandising for a few years, until her artistic side got the better of her and she decided to quit and pursue a role where she could have more creative freedom and utilise her artistic skillset paired with her commercial mindset. She now works as the Senior Designer at Wunder2, where she manages her own Junior Designer and gets to lead the design of entire makeup ranges and re-brands. As well as this, in her spare time she enjoys painting and regularly receives commissions for anything from huge abstract canvases to small intricate drawings.

Victoria D'Andrea - Badass Gal — #502

**Victoria D'Andrea**

What’s better than a copywriter? A bilingual copywriter!

Vic is the, you guessed it, copywriter at Publicis Poke with her partner, Marta (aka BadassGirl #454).
While arriving in the advertising world by pure chance - a thrifty girl like her couldn’t say no to a scholarship to SCA - the rest is pure talent. By rest I of course mean landing her dream job right after portfolio school at Publicis Poke and once there getting nominated as Campaign’s Star Player 2020.

She’s not really bad, yes a bit of an ass, but most definitely a girl.
Still, she IS a Badass Gal.
Website
LinkedIn

#502 Victoria D'Andrea

September 10, 2020

What’s better than a copywriter? A bilingual copywriter!

Vic is the, you guessed it, copywriter at Publicis Poke with her partner, Marta (aka BadassGirl #454).
While arriving in the advertising world by pure chance - a thrifty girl like her couldn’t say no to a scholarship to SCA - the rest is pure talent. By rest I of course mean landing her dream job right after portfolio school at Publicis Poke and once there getting nominated as Campaign’s Star Player 2020.

She’s not really bad, yes a bit of an ass, but most definitely a girl.

Still, she IS a Badass Gal.

Website
LinkedIn

Molly Peel - Badass Gal — #501 Molly Peel

Having freelanced in Social Media for the past couple of years building relationships with top brands across the UK, Molly now works in the digital team for a luxury PR agency. During lockdown, Molly also set up her own business @whatmollywrote creating and selling unique greetings cards.
Molly is super passionate about working with start up brands to conceptualise and create beautiful content that showcases their true missions. She also loves to paint and expand on her range of cards, entertaining the crowd at her local karaoke bar and hunting out the best kept foodie spots around London and New York.
LinkedIn
Insta
What Molly Wrote Insta

#501 Molly Peel

September 3, 2020

Having freelanced in Social Media for the past couple of years building relationships with top brands across the UK, Molly now works in the digital team for a luxury PR agency. During lockdown, Molly also set up her own business @whatmollywrote creating and selling unique greetings cards.

Molly is super passionate about working with start up brands to conceptualise and create beautiful content that showcases their true missions. She also loves to paint and expand on her range of cards, entertaining the crowd at her local karaoke bar and hunting out the best kept foodie spots around London and New York.

LinkedIn
Insta
What Molly Wrote Insta

Fatima Ansari - Badass.Gal — #500
Fatima Ansari

Fatima is best described in one word as a ‘go-getter’. Fatima picked up her love for creativity by propelling a minor start-up right into fame overnight with her genius marketing campaigns while she was still studying in a business school. Even the $0 media budget didn’t deter the success instead the virality of her campaigns posed her as the marketing rising star.

With just about three years of professional experience, Fatima is now is the youngest award-winning creative of Pakistan with over 60 international awards including Cannes Lions, D&AD, Spikes, Effie, and Dubai Lynx. She is the first one from Pakistan to win the title of Next Creative at D&AD this year along with being listed as one of the Superwomen of the industry by Pitch Fanzine.

Aiming to break the clutter in the Ad world, Fatima has worked on numerous pro-bono campaigns, most of which aim at elevating the status of women in the patriarchal society of Pakistan. Her work with UN Women; The Bridal Uniform, has ranked at #56 at the WARC rankings and received the Asian Prize for Strategy in it as well. Another one with UN Women, Stop Dowrymongering, received a Grand Prix for Good and Glass Spike at Spikes Asia – proving that even money could not stand as a hurdle between creating real impact at home and on global platforms.

Fatima has served as a jury member not only at local universities’ panel but at international festivals i.e. Mobius Awards, Muse Creative and PHNX by AD Forum and currently serving as the Young Stars jury at AD STARS. Her passion to get the maximum out of the given scenario has proven the notion that talent is not dependent on years.
Website
LinkedIn
Twitter

#500 Fatima Ansari

September 3, 2020

Fatima is best described in one word as a ‘go-getter’. Fatima picked up her love for creativity by propelling a minor start-up right into fame overnight with her genius marketing campaigns while she was still studying in a business school. Even the $0 media budget didn’t deter the success instead the virality of her campaigns posed her as the marketing rising star.

With just about three years of professional experience, Fatima is now is the youngest award-winning creative of Pakistan with over 60 international awards including Cannes Lions, D&AD, Spikes, Effie, and Dubai Lynx. She is the first one from Pakistan to win the title of Next Creative at D&AD this year along with being listed as one of the Superwomen of the industry by Pitch Fanzine.

Aiming to break the clutter in the Ad world, Fatima has worked on numerous pro-bono campaigns, most of which aim at elevating the status of women in the patriarchal society of Pakistan. Her work with UN Women; The Bridal Uniform, has ranked at #56 at the WARC rankings and received the Asian Prize for Strategy in it as well. Another one with UN Women, Stop Dowrymongering, received a Grand Prix for Good and Glass Spike at Spikes Asia – proving that even money could not stand as a hurdle between creating real impact at home and on global platforms.

Fatima has served as a jury member not only at local universities’ panel but at international festivals i.e. Mobius Awards, Muse Creative and PHNX by AD Forum and currently serving as the Young Stars jury at AD STARS. Her passion to get the maximum out of the given scenario has proven the notion that talent is not dependent on years.

Website
LinkedIn
Twitter

Poroma Pant - Badass.Gal — #499
**Poroma Pant**

At 27 she's accomplished so much more than just work. She's made transitioning from one profession to another look effortless. Her experiences range from publishing, journalism, start-ups and a successful agency life in 2 different continents. She bounced back from a health issue at 24, taking an 8 month sabbatical to focus on her health, and came back even stronger, which is a true testament of her strength and dedication that she applies to all aspects of her life. Her desire to constantly learn and evolve has taken her from ELLE to Wieden Kennedy, Saatchi & Saatchi and now finally IKEA’s Global HQ in Sweden. A smart creative, an empath, a good mentor and friend, Poroma is a dynamic energy to be around.
Website
LinkedIn
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Insta

#499 Poroma Pant

September 3, 2020

At 27 she's accomplished so much more than just work. She's made transitioning from one profession to another look effortless. Her experiences range from publishing, journalism, start-ups and a successful agency life in 2 different continents. She bounced back from a health issue at 24, taking an 8 month sabbatical to focus on her health, and came back even stronger, which is a true testament of her strength and dedication that she applies to all aspects of her life. Her desire to constantly learn and evolve has taken her from ELLE to Wieden Kennedy, Saatchi & Saatchi and now finally IKEA’s Global HQ in Sweden. A smart creative, an empath, a good mentor and friend, Poroma is a dynamic energy to be around.

Website
LinkedIn
Twitter
Insta

#498 Ella Marke

August 13, 2020

Ella Marke is a graphic designer who believes that design should help to make the world a better place. She loves exploring the intersections of design, society and history in order to create rich, concept-focused solutions that are thoughtful, purposeful and beautiful.

She’s obsessed with working towards genuine accessibility and equality inside and outside of the world of design, with a particular focus on understanding and breaking down the ways race and racism influence the world around us. Her work in this area has included the writing, brand identity and illustration of a video and programme of anti-racism work at the University of Sheffield presented to all incoming students. She’s excited to keep using her voice to educate others, change the institutions we live and work in and shape a better future for everyone.

Website
The Dots
LinkedIn
Insta

#497 Dasha Zhivaykina

August 13, 2020

Dasha is an insane badass who moved to London from Russia about 6 years ago with a dream to create great events and produce fashion shows. With three university degrees, she is super ambitious and hardworking and since moving to London she's made one of her dreams come true: work in a production team for a Burberry show! She has produced many fashion and luxury events and has worked with brands like Cartier, Louis Vuitton, Chloe, Montblanc and Bvlgari.

Outside of this, Dasha has volunteered her skills and experience in support of several non-profits including Back Up Trust, Victoria & Albert Museum, and most recently, Breath is Invisible, a public art installation that addresses issues of social inequality and injustice.

She is creative, kind, headstrong, not afraid to voice her opinion, and a right laugh!

Website
The Dots
LinkedIn
Insta

#496 Lauren Walsh

July 30, 2020

Lauren is a multidisciplined Graphic Designer from London. She specialises in branding and brand communication. She likes to find the unique story behind each brand and exploring new and exciting ways to make brands pop. Graduating from the University of Gloucestershire in 2019, with a first class Graphic Design BA (hons), she is currently working part time as a Junior Creative at Bag and Bones and part time Freelancer. Her past clients have included amongst others: CTN Group, Zebra Productions and The WOW Show. During lockdown Lauren has challenged herself to come up with three new creative tasks weekly, this has helped her stay both productive, busy and upskill. These you can find and join in on her Instagram (link below). Lauren also volunteers at a community Café in her local park. Run completely by volunteers, the Pavilion café invests all its money back into the park and local community. She has also volunteered at The Brentford Festival for 8 Years and has recently updated their branding and is working to bring the festival to life online for 2020, due to current circumstances. Outside of work Lauren loves films (and is missing cinema life and cannot wait for them to reopen). When she is not at the movies with a bucket of popcorn, you will find her walking with her dog Elmo or baking cakes.

Etsy
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#495 Sue Kirkman

July 30, 2020

After life as a full-time mum, Sue took on the challenge of being the driving force behind setting up a professional local theatre in Beverley East Yorkshire. With no experience in this industry, but determination & passion, Sue has seen this business grow & has grown alongside it over the last 6 years. She works completely voluntarily & inspires everyone she meets.

Website

#494 Abi Rose Kelly

July 30, 2020

Outstanding singer and songwriter Abi Rose Kelly has been honing her style which makes her stand out in a largely male dominated genre. Abi ended 2019 with the release of her debut single 'James Corsa' a song borne from a bet after a friend helped her retrieve a lost phone. With headline shows planned in 2020 the future looks bright for this badass!

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#493 Rosie Ferguson

July 23, 2020

Media pro who has done it all! CTV national morning show producer. Autism & service dog advocate. If you work really hard & you’re kind, amazing things will happen.

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