#500
Fatima Ansari
Fatima is best described in one word as a ‘go-getter’. Fatima picked up her love for creativity by propelling a minor start-up right into fame overnight with her genius marketing campaigns while she was still studying in a business school. Even the $0 media budget didn’t deter the success instead the virality of her campaigns posed her as the marketing rising star.
With just about three years of professional experience, Fatima is now is the youngest award-winning creative of Pakistan with over 60 international awards including Cannes Lions, D&AD, Spikes, Effie, and Dubai Lynx. She is the first one from Pakistan to win the title of Next Creative at D&AD this year along with being listed as one of the Superwomen of the industry by Pitch Fanzine.
Aiming to break the clutter in the Ad world, Fatima has worked on numerous pro-bono campaigns, most of which aim at elevating the status of women in the patriarchal society of Pakistan. Her work with UN Women; The Bridal Uniform, has ranked at #56 at the WARC rankings and received the Asian Prize for Strategy in it as well. Another one with UN Women, Stop Dowrymongering, received a Grand Prix for Good and Glass Spike at Spikes Asia – proving that even money could not stand as a hurdle between creating real impact at home and on global platforms.
Fatima has served as a jury member not only at local universities’ panel but at international festivals i.e. Mobius Awards, Muse Creative and PHNX by AD Forum and currently serving as the Young Stars jury at AD STARS. Her passion to get the maximum out of the given scenario has proven the notion that talent is not dependent on years.