#434 Sacha & Amy
Amy and Sacha are advertising graduates, creative partners, and co-founders of their own brand, gen.u.ine cosmetics. Gen.u.ine is believed to be the world’s first gender neutral make-up brand specifically designed for chemotherapy patients. They have received product orders from across Europe, made judges cry with happiness, and been told the brand is ‘industry defining’ by creative news moguls, The Drum. Gen.u.ine is not about glamour or vanity. It is about giving back confidence to people when they need it the most. They aim to allow people to feel like themselves again. To have their identity returned. All with the safe knowledge that their products are safe to use. Making chemotherapy a little less difficult than it already is. They are currently looking for advertising placements in London whilst growing their brand at the same time. They enjoy working on briefs that really make a difference to society. From CO2 saving car seats to deodorant that tests fire alarms, they go the extra mile to make an impact.