#296 Sarah Farley
Sarah used to own a scuba diving business in the Caribbean but gave it up to live the dream: being a writer. She's been working at the forefront of brand writing for nearly a decade as a freelancer with many of the top agencies, and it's high time she is recognised for the Badass Gal she is! She's consulted with companies large and small, from savvy start-ups to corporate behemoths on finding their voice, and written everything from brand strategies to guidelines to micro-copy along the way. She now leads agency and in-house copy teams as an award-winning freelance Copy Chief and Creative Director. In her spare time, she writes short stories, and in 2018 has also collaborated with the Ministry of Stories on the launch of their flagship Monster Post Office. This is a letter-writing project where the young and young-at-heart can write letters to monsters. She led a team of award-winning brand writers to create monster personas, and also masterminded creative writing workshops to teach volunteer writers how to write like monsters. Everything she does is for the love of words, and using them well. She's a thoroughly Badass Gal.