#135 Gemma Lord
Gemma is such as Badass because for as long as I have known her, she has thrown herself at every new challenge – and mastered them through her wit and hard, hard work. Through this dedication, Gemma has become versed in many different skills ranging from outstanding strategic thinking, to empathic research acumen, to the aesthetic sensibility to bring this incredible thinking to life. When not going on some rad expedition to uncover the supply chains of globalisation, or smashing road bike races, Gemma is a Senior Designer at IDEO London, after being an alumni of Normally, Daisy Ginsburg and a graduate of Master of European Design.