Her attitude. Her intelligence. Her ferocity. Not only does Zoé care deeply for the users' she's designing for, but she cares about her team around her - she cares about teaching and sharing her experiences with other designers - highlights the weak spots in our industry, where there is opportunity and has always remained so true to her morals, standards and beliefs. Moving from France to the UK to start her career in UX wasn't easy either - constantly battling with a number of things, like language (of which she speaks better English than myself), a male-dominated industry and her own confidence. Zoé is a UX designer at Foolproof and also an instructor at General Assembly, focused on how she can help use education to successfully help companies to transform and grow. She’s a real Badass.